Project Overview
As a digital marketing coordinator for Clean and Bright Skincare, I was tasked with preparing for three upcoming email marketing campaigns. The objective was to use Constant Contact, an online marketing tool, to upload a list of recent Clean and Bright Skincare subscribers and create three list segments. The segments were based on demographics, geography, and interests, in order to deliver targeted and relevant content to subscribers.
Project Execution and Results
I began by creating a new Constant Contact account and uploading a list of contacts from a spreadsheet. I then created a custom field for Age Range, and renamed the list. I then created three list segments, based on the details of the upcoming campaigns. The first segment targeted people who live in the arid, desert climates of the Southwest United States. The second segment targeted people between the ages of 36-55, and the third segment targeted people with birthdays in April. Through this project, I was able to successfully segment the email subscriber list and prepare for targeted email marketing campaigns.