Project Overview
The goal of the campaign is to drive traffic to the Nature’s Pet website by promoting a sale in honor of National Pet Day. The target audience is pet owners between the ages of 25 and 34, who are likely to value animal rights, sustainability, and environmental protection, and may prefer soft, natural colors and simple designs in their visual imagery. The brand voice for Nature’s Pet should be conveyed as casual, warm, friendly, and sincere in the design of the post.
Project Execution and Results
Post Title: Unleash Savings: 25% off National Pet Day at Nature’s Pet
Description: Celebrate National Pet Day with 25% off at Nature’s Pet! Unleash the savings and treat your furry friend to the best in natural pet products.
Call to Action: Claim Discount
The post designed for Nature’s Pet’s National Pet Day campaign was a resounding success. The image and title, “Unleash Savings: 25% off National Pet Day at Nature’s Pet” immediately caught the attention of the target audience, pet owners between the ages of 25 and 34. The use of soft, natural colors and simple design was visually appealing to this audience, who values sustainability and environmental protection, and speaks to Nature’s Pet’s commitment to using all-natural, safe and sustainably-sourced ingredients in their products. The post description, “Celebrate National Pet Day with 25% off at Nature’s Pet! Unleash the savings and treat your furry friend to the best in natural pet products.” helped to create an emotional connection with the readers and persuade them to treat their pets with the best. The call-to-action “Claim Discount” was clear and effective in driving traffic to the website.
Overall, the post was able to effectively communicate the campaign’s message and achieve the goal of driving traffic to the Nature’s Pet website, while staying true to the brand’s casual, warm, friendly, and sincere tone. The combination of visually-appealing design, compelling copy and clear call-to-action made it an ideal post for the campaign and Instagram.